Planning Backwards Model

Teaching Artist Practicum

Name of Project: The Art Pop Shop: Product design for 3-5th grade

 Grade Level or Age of Participant: 8-11 years

 School, Teacher, and Classroom: Urban Arts Academy, Sagirah Shahid

MCAD Teaching Artist:  Ashley Koudou

Number of Students: 15

Visual Arts Content or Standards

Grades k-3, 4. Artistic Process: Respond or Critique 1. Compare and contrast the characteristics of a variety of works of visual art.  

Grades 4-5, 1. Artistic Foundations 2. Demonstrate knowledge and use of the technical skills of the art form, integrating technology when applicable.

Grades 4-5, Artistic Process respond or critique. 1. Respond to or critique a variety of creations and performances using the artistic foundations. 1. Justify personal interpretations and reactions to works of visual art.

Curricular Link / Standards (if in a classroom only)


Overview of Project.

Students will create original products out of clay for a fictional retail store. The products will have to align with the season, target audience of the store and overall brand identity of the store. They will then give pitches as to why their product should be included in the store.

“Big Ideas”/ Essential QUESTION(s)

How will students showcase their understanding of product design and branding?

Student Outcome Objectives

Students will:

1. Create original work out of air dry clay Sketch out 3 ideas

2. Apply brand standards and seasonal theme to product

3. Defend the work they’ve created.  

Prior Knowledge

They need to know how to work with air dry clay.

Lesson Preparation Timeline

Meet with LMI – 2/28

Send Lesson plan to Sagirah – 2/28

Buy materials – 3/3

Create brand standards, example products, and presentation – 3/3

Practice timing – 3/4

Teach – 3/6

Finish lesson and pitch – 3/13

Examples of Artwork




The examples will be included with the presentations and will be brought into the classroom.


Additional Resources

I will bring in the brand standards manual for the students.



The students will demonstrate what they’ve learned through pitches. In their pitches, they will have to justify their work using the standards and brief provided for them.


Air dry clay, rolled up into palm size balls for each student. Store them in a plastic bag until students are ready to use.

Rolling pins, pottery sculpting tools for, enough for each student.

Paint, brushes, paint pallets water cups for each table. For after the clay has dried.

Newspaper for tables

Learning Activities and Timing

1. 15 mn – Introduction of the project (explaining what brands are and giving students the brand guidelines.

2. 10 mn – Kids will get a demo on how to use the air-dry clay.

3. 30 mn – Kids begin creating their own products (first sketching out their ideas, and then going in with clay)

4. 10 mn – Students will clean up

5. 15 mn students will give their pitches if time runs out, allow time the next day to pitch


Teaching Artist Reflection

Problems expected with this lesson would be students complaining about how hard the air-dry clay is and getting distracted or the information being too much for the students to grasp. This project fits well with the student and teacher interests and allows for the students to be creative while working having the challenge of being restricted. At the end of the project, the students will share the work that they’ve done through pitches.